As we edge closer to the half-way point of 2019 it’s good to look back and reflect on the social media trends that have occurred over the past few months.
Social media has come a long way from being a side project for businesses, to one of the most effective forms of digital marketing, no business can ignore the effectiveness of being present on the platforms.
So, what can you take from 2019’s social media trends to boost success and grow your business?
Below we have compiled a list of popular social media trends that we have noticed this year that will help you leverage your social media channels more effectively.
First on our list of social media trends we’ve noticed this year is the growing importance of personal branding, especially for small businesses. Using a real, human face to your brand name as opposed to a boring, corporate looking logo helps to build loyalty. A brand that has the human element is easier to relate to and naturally garners more trust, and trust is essential for building relationships.
A great way to personify a brand is to promote the personal profile of the business owner or someone high-up in the company, we have seen many businesses and organizations use this tactic with great results.
By injecting some of your personality into your business page it enables your audience to get to know the character behind the brand and will strengthen reputation.
LONG FORM CONTENT FOR SEO
Although word count isn’t the only thing that impact where an article will place on search engine results pages, it certainly gives your content an edge over the competition.
While search engines such as Google will not penalise articles for failing to reach a specific word count, a high-quality article with 1,500 words is very likely to outrank a high-quality article with only 500 words. We believe this is why most publishing houses these days are requesting articles from guest authors with a minimum of 1,000 words.
If your business isn’t getting much SEO traction with short blog posts we recommend creating longer articles, rich with informative content to draw in readers and give search engines a reason to give them a higher ranking.
Video is vastly becoming one of the most popular forms of content, a recent survey has shown that 95% of people have watched explainer videos to learn more about a product or service. Explainer videos are a great way to humanize a brand which we explained the benefits of in our first trend, putting a face to a business makes the brand much more relatable. Video allows businesses to show their audience what they do, but ‘who’ they are.
When a business posts an update on their social media channels, it is estimated that it will be seen my around 6% of their audience, which isn’t very many at all.
The organic reach of business content is getting lower and lower, meaning businesses will have to invest in sponsored posts, boosted posts, and social media ads if they want to be seen by their audience and stay relevant in their minds.
Luckily, investing in your businesses social media efforts doesn’t have to leave a hole in your wallet, a small amount of money can go a long way.
An increasingly popular trend that we have noticed this year is the rise of businesses using social media influencer marketing to promote their brand.
‘Using social media influencers in you marketing is the practice of building relationships with the people who can build relationships for you. Whether an influencer’s audience is small or large, an influencer can reach consumers via their blogs and social networks that your brand may not be able to.’ –GroupHigh
As more and more people have become active on social media, influencer marketing has been on the rise, building a healthy relationship with an influencer with a large social following can be very beneficial to your business as they can promote your brand and reach people that you may not be able to.
SOCIAL MEDIA TRENDS 2020
It’s been great to reflect on social media trends we have experienced this year to gain a better of understand of what’s to come in the coming months, but it begs the question what does the future hold for social media? Will the same trends carry through into 2020 or will there be entirely new trends for us to adjust to? As Mark Zuckerberg once said, “Figuring out what the next big trend is tells us what we should focus on.”.
Is your business using social media to its full potential? Do you understand the importance of social media but simply don’t have the time to use it? Click here for a free social media audit.
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