Many businesses understand the importance of utilising Social Media Marketing but don’t know where to start, this often results in them making mistakes that can cause damage further down the line.
Below we have compiled a list of common mistakes businesses make when using Social Media so you can avoid them!
BEING TOO BOASTFUL
Self-promotion is great but it can be very easy to take it too far, bragging about how great and successful your business is can result in losing followers. Sharing success stories and things your business has accomplished is fine but doing it too often can appear as if you are bragging which will be a big turnoff to your followers.
Not being social on social media sounds silly but it’s a mistake that is made far too often.
An inactive social media account is equal to not having one, take advantage of your accounts by liking, sharing and engaging with your audience.
NOT GIVING SOCIAL MEDIA ENOUGH OF YOUR TIME
Another common social media marketing mistake made by businesses is treating it as a side project, only using it when they get a bit of free time. It’s one of the most effective forms of marketing and can lead to a large increase in sales and conversions if used correctly, but you must put effort in to see results.
Although the subject matter of your posts should change frequently to avoid boring your audience, the overall tone and branding of your content should be consistent, this way your audience will recognise your content at a glance and your branding will stay in their mind.
NOT ENGAGING WITH THEIR FOLLOWERS
Your audience aren’t just following you because they are interested in your business and what you have to say, they want to be able to contact you at ease, not replying to your followers can make you appear big-headed or give the impression your accounts are automated and not run by yourself.
RELYING ON AUTOMATION SERVICES
Automation can be very helpful when you are posting to several social platforms, but make sure you adjust the content per channel with correct graphic sizes, hashtags, etc.
NOT MONITORING ANALYTICS
All social channels have built in software that allows you to monitor your activity and how your content is performing, many businesses make the mistake of not familiarising themselves with this software and ‘winging it’ with their social media efforts.
Monitoring analytics shows you what content has performed well and what didn’t, it also shows you when your audience is most active, allowing you to alter your social media strategy to appeal to your audiences’ interests.
APPEARING TOO CORPORATE
You should always keep your main content looking professional with high quality graphics/videos but don’t be afraid to inject some of your personality into your social media accounts, showing your audience things like ‘behind the scenes’ shots of your office, sharing memes and gifs that are funny and relate to your industry reveals there are humans behind your accounts and not some boring corporate automated service, you are more likely to see conversions this way as people tend to buy from people, not companies/businesses.
Repurposing content such as blogs is great but every time you link back to said blog, ensure you alter the graphic and caption, as bombarding your followers with the same imagery and content weekly is a sure-fire way to lose them.
NOT KEEPING UP WITH CURRENT EVENTS
Automation services are very useful for scheduling content for the future to allow you to focus your time elsewhere, but you should also keep yourself up to date with current events as your content will get better engagement if you post about a trending topic, it also saves you from accidentally posting content that is unintentionally insensitive, for example, if a local tragedy has occurred, your ‘Feel Good Friday’ could very easily be perceived as distasteful!
NOT USING A STRATEGY
Many businesses understand the importance of social media marketing but don’t know where to start, this results in them winging it and posting random, sporadic content. The best place to start when implementing social media into your marketing efforts is a strategy.
NOT TRIPLE CHECKING
Typos, spelling mistakes and punctuation errors are un-acceptable when it comes to posting content for your business, it is sloppy and unprofessional.
Before posting always proof read your content or even get someone else in the office to check over your work to avoid silly mistakes.
THE WORST FAIL OF ALL: NOT USING SOCIAL MEDIA MARKETING
Social Media Marketing is one of the most effective forms of marketing you can use for your business, and there’s no reason not to implement it into your marketing efforts.
A common occurrence is that businesses know the importance of social media marketing but don’t know where to start or don’t feel like they have the time, if this is the case, outsourcing is a great solution.
For more information on how we can help you with Social Media Marketing, Click Here for a Free Social Media Audit.
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