Whether they upload pre-recorded videos or use live video streaming, gyms and personal trainers are missing a trick if they aren’t using it in their social media.
Video is a useful way of sharing ‘how to’ knowledge, showing training sessions, and showcasing transformational case studies. It’s also an effective way to market online training courses.
How are you using social media video in your gym or personal training business?
What are the main video platforms and how can you use them?
Facebook Live is an excellent method of connecting with clients and potential clients. It alerts your followers that you’re going live, it’s simple to use with your mobile phone, and you can share a copy of the video afterwards. You could use this to demonstrate exercises to your groups, have ‘ask me anything’ sessions, and show training sessions.
You can also share pre-recorded videos in your Facebook Story, which has priority in the feed, and in Facebook posts.
IGTV is a video sharing app available via Instagram.
It has great potential if you’re interested in developing long-form content as videos by verified users can be for up to an hour.
Most users currently use IGTV for videos which are between five and seven minutes long. The videos are full screen and vertical, just like how you use your phone, and channels are formed by each creator.
Instagram also has a short-form video option in its Stories function.
Did you know that 1.9 billion logged-in users visit YouTube every month?
It’s hugely popular with 18 to 24-year-olds, so appeals to Gen Z, and it was the top iOS app of 2018, beating Facebook and Snapchat for video downloads.
Creating your own channel is an effective way of getting your video content out there.
A LinkedIn Live video function is in beta testing in the USA at the moment and it is expected that the platform will roll it out afterwards.
The function will be similar to Facebook Live, but LinkedIn is keen to ensure its video streaming function won’t seem like low-fi user generated content.
Watch this space!
LinkedIn already offers a pre-recorded video sharing function which is useful for any gym or personal trainer targeting business people.
If you haven’t heard of this video sharing app yet, you will in the next year or so.
It’s already hugely popular with Generation Z as a fun looped video creation and sharing service with 500 million active monthly users.
It allows people to create 15 or 60-second looped videos with music, sound effects, and visual overlays, and to record duets of themselves lip-synching along to music.
Challenges using a hashtag are also popular on the app – something gyms and personal trainers could use to spread the word about their businesses. How about a burpee or squat challenge?
One of the easiest ways to use vide on Twitter is to add GIFs to your tweets. They boost engagement and can add some fun to your social media output. You can also make your own GIFs using a GIF maker such as GIPHY.
Do you need help with social media video promotion for your gym or personal training business? Call uson 01443 571375 or get in touch here.
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