So, you understand the many benefits that come from using social media to advertise your business, but not sure how to create content?
Below we have compiled a list of helpful social media design tips and tools to help you create professional looking content that will grab the attention of your ideal customers.
ALL PAGES ON BRAND
The first step when starting out using social media to advertise your business is to ensure your social pages are all on brand. What we mean by this is creating images to use for your profile and cover photos that give your page a professional look and feel.
It is important to design the cover and profile photos to the correct size, here is a handy guide to ensure all your graphics are the correct size for each platform.
Following on from the point made in the previous tip, it really is essential that the graphics you design are the correct size for each social channel, as it looks very unprofessional when they are the wrong size.
Also, many people will be viewing your content from a mobile phone, so keep this in mind when creating content.
The colours you use in your designs should be chosen carefully. If your branding uses specific colours then don’t use any colours that will offset them.
The colour choices should also reflect the message you are trying to send and who you are targeting, for example; darker, bolder colours if you are primarily targeting men, and softer, pastel colours if you are targeting women.
USE ONLINE TOOLS
Here at Social Media Hub we primarily use the Adobe Creative Suite, but we understand that can be a tad expensive if you are only looking to create a small amount of simple graphics.
If this is the case, there are many affordable online tools that will help you create professional looking content, such as: Over, Canva and Pablo.
When choosing what font to use and how much text to include in an image there are a few things to keep in mind. Facebook, in particular, do not like images with a lot of text, especially if you are going to run your graphics on an ad, thankfully they have a great tool that allows you to check your images to see if they meet their standards.
When it comes to font, you should use no more than two contrasting fonts as it will cause the image to look too busy.
Also, hierarchy is important in the text, always put the most important elements of your text in the biggest font to grab the attention of the viewer.
USE A GRID
One thing that we always notice but may not seem obvious to the untrained eye, is the spacing of social media content, if elements of a graphic are off centre it can make it look very unprofessional. A handy tip is to use a grid to ensure the elements of your graphics are all lined up and symmetrical.
If you are creating graphics for one company/brand then repetition is key, what we mean by this is use the same font and colour scheme for each graphic, so it becomes instantly recognisable as the specific brand for your viewer.
Creating similar graphics from scratch each time can become boring and time-consuming, a great way to speed up the process is to create a few templates so you can go in and change a few elements rather than starting from scratch.
We hope these social media design tips will help you when creating content for yourself or business! For more information on how we can help you find success through social media, click here.
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