Selling Products on Instagram
Selling Products on InstagramHave you always wondered where your favourite Instagram bloggers and celebrities get their clothes, jewellery, shoes, etc?
Or are you thinking about selling products on Instagram and don’t know how?
Well look no further because with Instagram’s new ‘shoppable posts’ you can advertise and find products at the touch of a button.
Check out the link below to read an article by Marketing Week about the official launch: HERE
The new update allows the user to attach a direct link to an item they are wearing on a regular or story post, making selling products on Instagram easier and more effective than ever.
Watch Instagram’s explainer video through Vimeo for an illustration of user experience:
Regarding the update Instagram said:
‘When it comes to shopping, we set out to create something that was less transactional and more immersive. Something that gave people more time and space to browse and evaluate products, making mobile shopping feel just like shopping. The solution is not as simple as just adding a buy button.’
The update not only creates a fun and easy experience for the Instagram user but also a massive opportunity for brands selling products on Instagram to reach a wider audience through the ability to advertise and link products on Stories. (Instagram Stories are a post that is displayed across the top of the app that expires after 24 hours)
Instagram says 300 million of its more than 500 million daily users interact with Stories every day!
So, if you are a business or brand, or simply an individual interested in selling products on Instagram, or just want advice regarding e-commerce in general, why not contact us for a free Social Media audit.
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