Email’s dead, isn’t it? We’ve all heard the wailing and gnashing of teeth from some quarters…
Well we think reports of email marketing’s death are greatly exaggerated!
An active, engaged email list is still one of the best marketing tools you could have, which is why we help our clients write and schedule impactful emails.
The problem is that inboxes are increasingly crowded, so your emails really do have to stand out to have a chance of being opened.
Here are our five top tips for getting that coveted click-through…
Purge your email list – Most email management software removes addresses after a number of bounces.
It also pays to look at your list and remove anyone who doesn’t open your emails but stays on your list – or opens just a few of them.
These aren’t engaged prospects.
Send them an email confirming if they would like to continue to receive your emails. When they have to think about it and make a decision one way or the other, most will opt to leave.
It’s better to have 200 engaged subscribers than 2,000 lukewarm recipients.
Once you’ve done this, your email open rate will go up as you can concentrate on sending emails which will be more relevant to the people left on your list.
Understand your ideal clients’ problems and how you solve them – The addresses left on your list should be for prospects who could become ideal clients, or something close to them.
Understanding what motivates your ideal clients, what they care about, what makes them laugh, and what gets them riled up is hugely important.
It helps you pinpoint their problems and how your offering solves them. It hones your positioning in the marketplace.
That helps you write compelling subject lines which they feel they need to open.
Segment your list – You may have two or three different ideal client personas and different emails will work better for each.
Don’t be afraid to segment the list to ensure you get the right message to the right person.
Use an emoji in the subject line – All the research has shown that people use emotions to make buying decisions.
They also use emotions to decide which emails to open in a crowded inbox.
Using a relevant emoji is a clever way of quickly tapping into this in a subject line. For example, a dog grooming parlour could send emails with paw print emojis, a hairdresser could send emails with an emoji showing scissors, and a travel company could use a plane emoji.
Ask a question – It’s an excellent way of intriguing your prospects. You could ask something simple like: “Have you seen this?”
If the email comes from someone they know and receive emails from on a regular basis, they are highly likely to click through.
You must make sure your content is worth the effort, though, or they’ll feel cheated.
Give them something funny, thought-provoking, or useful.
Need help with your email marketing? Call us on 01443 571375 or get in touch here.
Claim Your FREE Social Media Audit
Let our experts provide you with a FREE social media audit with our recommendation & a 30 min call to let you pick our brains.