Everyone wants a large following for their Instagram page, whether it’s personal or business.
Many websites offer to deliver a large number of Instagram followers for a price, but the likelihood of these followers turning into prospective customers or clients, is very slim.
Below we have listed some sure-fire ways to organically grow your Instagram audience with real followers who could potentially become customers.
When it comes to hashtagging, you must be creative and look past the obvious, one-word hashtags. We’re not saying don’t use those too but change it up and use hashtags to tell a narrative. Don’t be afraid to inject a little personality and poke fun at yourself!
If you have your own hashtag, promote it! But not just online, get it printed on your physical material too, such as flyers, print ads and signage.
MAKE THE MOST OF YOUR BIO URL
Having a large number of Instagram followers is great, but where are they going after your page? Instagram allows you to add a website URL to your page’s bio, sending your Instagram page viewers to your website. But don’t just send them to your website homepage as it’s more likely they will lose interest, keep your website updated with regular content such as blogs and videos, and use your bio URL to send your viewers there!
As you have probably heard, Influencer Marketing is one of the newest and most effective ways to grow your account and gain Instagram followers, but it can be difficult getting in contact with an influencer who is willing to help you. A great way to start is to find an Influencer with a large following who promotes things in your industry, and like and comment on all of their posts, even if they don’t respond you will be seen regularly by their followers in the comment section. To make this process easier Instagram has a ‘Turn on Post Notifications’ button so you don’t miss an Influencers post!
STICK TO A THEME
Instagram now has a user base of over 1 Billion, so standing out from the crowd is key. You want to keep all of your posts branded and on theme with a unique branding style, so they are instantly recognisable. It’s also a great idea to have a profile theme, this is when you schedule posts in a way that they align on your page, giving your page an aesthetic, professional feel.
Instagram allows you to add a location when you upload a post, and this feature is often under-utilised. Adding the location to your posts allows you to be discovered by people searching that location and gives you the potential to be in the Top 9 posts for it. You can also comment on other posts with the same location encouraging them to check out your post!
A photo tells a thousand words, but that doesn’t mean you shouldn’t use any. A descriptive caption can add an untold narrative to your posts and make them even more engaging for your viewers. A fun caption also gives your views an insight into your personality and is more relatable than a standard, boring caption, giving your page an overly corporate feel.
TRACK YOUR METHODS
Set up a spreadsheet where you track what efforts you have made daily/weekly and make a note of how many Instagram followers you have gained, this will allow you to look back and see what methods are more successful.
GET TO KNOW YOUR AUDIENCE
Use your page analytics to get to know your audience, this feature allows you to view what times your followers are online and what kind of posts they are engaging with. You can use this information to cater your posts to them and like-minded people, growing your following.
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