Social media used to be all about building your follower numbers and getting those all-important likes.
In the next few years, though, there’s one buzzword which social media platforms will use to measure everything – engagement.
You’ve probably noticed that on platforms such as Facebook and LinkedIn, likes are no longer enough to make posts rank in the news feed.
Instead, other engagements such as leaving a comment, sharing, or live features are much more important when it comes to making sure your content is seen.
The problem is that it has become far too easy to fabricate follower numbers and get easy likes. Think of all the competitions on Facebook you’ve liked and shared, and you see what we mean.
What are the best 6 ways to promote engagement?
Choose the right content – Quizzes and calculators are some of the pieces of content which spark the most engagement on social media. Quizzes about people’s personalities are always a winner because people love to discover something about themselves. Calculators for items such as costs or mortgage payments help people make decisions.
Ask a question – This can be an over-used tactic, so make sure you ask a question people care about. Be respectful of people’s answers and engage with them so that your other followers feel they can talk directly to you.
Use video – Facebook posts with videos get ten times the engagement of those with simply static images. In fact, research by Cisco predicts that by 2020, 75% of all posts will have videos.
Run live events – Social media is a wonderful tool for connecting with your potential clients. So, why not run sessions where they can ask you questions? These are called AMAs (Ask Me Anything) and can provide for some of the best engagement on your feeds. They can also help you deal with customer service issues and flag up potential product development opportunities. Or, you could run live video events demonstrating products.
Use AR – Augmented Reality is becoming a more and more important tool to make people notice your posts. AR includes the sort of image and video filters you get in Snap Chat and on Facebook and Instagram.
Comment on other people’s posts – It’s such a simple point, but many people fail to do this. Spreading the awareness of what other people are doing encourages people to reciprocate and share your posts. This is especially important on platforms such as LinkedIn.
Once people are engaged, how can that help my business?
As well as spreading brand awareness, there are several other ways this social media engagement can boost your business…
You can encourage people to join your email list and see your content regularly.
You can ask them to like your page and join your group, keeping them in your tribe.
You can invite them to online training or webinars and to in-person seminars and workshops.
You can make them exclusive offers.
Do you need help getting better engagement for your social media posts? Call us on 01443 571375 or get in touch here.
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