Content Marketing is an ever-growing form of advertising as consumers are being exposed to more content than ever before. This is largely due to the development of mobile technology, people are constantly, browsing, reading, listening or viewing content from their phones throughout the day, wherever they are.
With studies showing that on average, consumers are spending more time on their smartphones than watching television, there is no better time than now to get your content in front of your ideal audience.
Unfortunately, this is not fresh news. Many businesses are aware of the importance of content marketing, so there is a sea of content already being produced out there.
Below we have compiled some helpful tips and things your business should avoid, to ensure your content doesn’t go unseen.
USE DATA TO YOUR ADVANTAGE
One great tool digital marketers can use to their advantage when developing their content marketing campaigns is the usage of data. You can look at data to monitor what has happened in the past, and gain an understanding of what works, and what does not.
Different demographics consume content in various ways, so you should research and monitor data from your ideal audience when developing your campaign.
USE KEYWORDS WISELY
Using keyword targeting is a very effective way to ensure your content gets seen by the people you want to see it, but over-doing it can tarnish results.
Using keywords in your content such as articles, blogs, etc. is great because it increases the chance of it being seen by people searching for those keywords in search engines. But you have to include them in a natural way, if you try to include the focus keyword 30 times in a 500-word blog, people won’t make it past the first paragraph.
Google has become more strict on marketers producing low-quality content that gives no value to the reader and has only been created for SEO purposes, so write your content in a professional manner and only include the focus keyword when appropriate.
UNDERSTAND THE IMPORTANCE OF SEO
Search engines are a massive factor in whether or not a content marketing campaign is successful or not. The amount of consumers who use search engines such as Google to find a business is immense, so ranking high is essential as people will not want to venture from the first page. Search Engine Optimisation (SEO) is something that should be included in every digital marketing campaign.
Influencer Marketing isn’t the answer for every business, but if you can make it work for yours, then you absolutely should. This form of marketing is becoming increasingly popular and can be extremely profitable for businesses.
When choosing an influencer, you should keep your brand’s image in mind as the wrong influencer could produce content that is not in line with your target audience.
We have spoken more about the effectiveness of influencer marketing here.
LEARN FROM YOUR CONTENT MARKETING
A common mistake made by marketers is not adjusting their strategy after monitoring results.
There’s nothing wrong with imitating another business’s successful marketing campaign but you must understand it may not work for your business, if you run it and the results are not efficient, start again. Many businesses will refuse to start again and keep ‘beating a dead horse’ with a marketing campaign hoping for it to work.
A great practice is to set yourself milestones so you can adjust your content based on your results to ensure you are hitting targets.
Hopefully, these tips will help you create a successful campaign in the ever-growing world of content marketing and grow your business.
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