Although an eye-catching graphic is what will draw the viewer in, you need to pay just as much attention to the wording of your post/ad.
Studies show that content with captions that are too wordy, full of jargon or poorly written is one of the biggest factors to a person purchasing a product or service.
Be clear and to the point with your wording and get another set of eyes to double check for typos or grammatical errors!
POOR GRAPHIC DESIGN
The graphic or image you post with ad/post is the first thing your audience will see so it must be visually appealing.
We have a professional graphic designer on our team who ensures all the content we post is to the highest standard, but if you are creating content yourself and design isn’t your forte, there is online software like Canva which has thousands of pre-made templates you can use.
The main purpose of social media marketing is converting viewers into customers, and this is much easier if you are creating visually appealing content.
OVERLY PERSONALISED ADS
Being able to advertise to people based on their interests is a great tool, but it can be taken too far.
The best way to use this advertising tool is to push ads to people based on their situation, but not too specific that it becomes creepy.
RE-POSTING THE SAME CONTENT
It’s great to repost ads to your audience because it keeps your business or product fresh in their minds but overdoing this can result in the opposite effect, and you run the risk of annoying your audience.
If you are going to post about something you have posted about in the past, ensure you change the graphic/video and wording of the post to avoid annoying your audience by bombarding them with the same content every week.
NOT OPTIMISED FOR MOBILE
Another way you could be annoying your audience is by not optimising your content for various devices, Facebook recommends holding mobile as your main focus when advertising as this is what most social media consumers are active on.
Facebook automatically adjusts your content to the size of the device it is being viewed on but if you are linking back to your website you need to ensure it is optimised for desktop, tablets and mobiles. Make everything easy to read, full-bodied and looking great on any device.
LACK OF VISUAL CONTENT
We’re not saying that people don’t enjoy reading but producing word only content without any visual aid becomes almost invisible on social media and is easily scrolled past.
Every social platform leans toward content with photos or video so it’s a good idea to make it a staple in your marketing efforts.
Ensure you don’t make any of the common mistakes above and you’ll minimise the risk of annoying your audience. At the end of the day, if they enjoy your content and aren’t annoyed by it, then they are far more likely to become customers/clients.
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